Most contractor websites look fine and do nothing. We build yours as the front end of a complete marketing system — one that gets you found on Google, turns visitors into text conversations, answers every call you miss, follows up every lead and asks every finished job for a 5-star review.
Sorry we missed you — this is Summit Roofing. What can we help with?
Leak over the garage after the storm. Can someone look Thursday?
Auto-texted · lead saved to inbox
Job complete · FriC
Review request sent
★★★★★
Reminder scheduled if no reply
AOne-tap text from the site
Roofing
Siding
Windows & doors
Decks & patios
General contractors
Home builders
HVAC
Plumbing
Electrical
Remodeling
Painting
Flooring & carpet cleaning
Handyman
Landscaping
Hardscaping
Paving
Pool construction
Tree service
Pressure washing
Pest control
Moving companies
Dog groomers
01The problem
Your website isn't broken. It just isn't doing anything.
Most contractor sites were built to look legitimate: a logo, some job photos, a phone number at the bottom. That worked when people picked up the phone first.
Now homeowners search, compare three contractors on their phone, and hire whoever makes it easiest to get an answer. If your site can't start that conversation — and nobody follows up while you're on a job — the work goes to someone else. Often someone slower on the tools, but faster on the reply.
Water stain on the ceiling. They want someone this week.
6:54 PM
Lands on your website
Likes the photos. Can’t see a quick way to ask a question, so they call.
6:55 PM
You’re up a ladder. The call rings out.
No voicemail. Nobody texts them back.
6:58 PM
They call the next contractor on Google
Someone answers on the second ring and books an inspection.
Next day
You call back
They’ve already booked someone else.
You never knew the job existed.
Time from search to lost: 6 minutes
Leak 01
Missed calls
They don’t leave voicemails. They call the next name.
Leak 02
A passive website
People look, find no easy next step, and leave.
Leak 03
Reviews never asked for
Happy customers mean to. Without a nudge, they don’t.
Leak 04
Past customers forgotten
Your cheapest next job already paid you once.
A website waits. A marketing system works.
Same homeowner. Same five moments. The difference is whether anything happens when you're not there to make it happen.
The moment
Just a website
Prospect Labs system
Someone visits
They look around, can’t find an easy next step, and leave.
They text you in one tap. It lands on your phone.
You miss a call
It rings out. They call someone else.
They get a text in your business name straight away.
A lead goes quiet
Nobody notices.
Automatic follow-ups keep the conversation alive.
The job is finished
You mean to ask for a review. You forget.
A one-click review request goes out, with reminders.
Six months later
The customer can’t remember your name.
A referral or return-customer campaign brings them back.
02The Prospect Labs system
Seven stages between a stranger and a repeat customer. We build every one.
The website is stage two. Everything around it is what turns a visit into a booked job — and a booked job into the next one.
Stage 01 · Found
Get found when your town searches.
Local SEO and a properly set-up Google Business Profile put you in front of homeowners at the moment they’re looking for your trade — not after they’ve already hired someone.
Local SEO
Google Business Profile
Review volume
What it replaces
Paying for clicks from outside your service area
01 / 07
On the call, we'll map your business against all seven stages and show you which ones are costing you work.
We set up, connect and maintain all of it. If you need a manual to use it, we built it wrong.
Foundation
Functional website
Built mobile-first around what a homeowner needs to decide: what you do, where you work, proof you're good, and one obvious way to reach you. Every enquiry arrives on your phone as a text.
01
MOBILE
Built for the phone first
REVIEWS
Your best ones, up front
CAPTURE
Text-us, one tap
Respond
02
Missed-call text-back
Every missed call triggers a text in your business name, so the caller hears from you before they dial the next contractor.
Missed call → text sentAUTO
Reputation
03
5-star review funnel
One-click review requests after every job, with polite reminders for a few weeks until the customer follows through.
Request sent · reminder in 3 days★★★★★
Respond
04
Automated lead follow-up
New enquiries get a sequence of follow-ups, so a busy day never turns into a cold lead.
Follow-up 2 of 4 scheduledSEQ
Repeat work
05
One-click campaigns
Pre-built referral and return-customer campaigns. Choose one, press go, and past customers hear from you.
Spring referral campaignON
Organise
06
All-in-one inbox
Texts, website messages and social DMs in one place on your phone. Reply without switching apps.
SMS · Web · Facebook · Instagram1 INBOX
Organise
07
Business phone
A dedicated business line, so work calls and texts are tracked and never mixed up with your personal number.
Calls & texts trackedLINE
Get found
08
Local SEO
Keyword research, on-page SEO, speed and regular updates, so your site keeps earning its place on Google.
Built for the businesses that build everything else.
Roofing photo
Exterior & structure
Roofing
01 / 22
Don't see your trade? If customers call you out to a property, the system works the same way for you. Ask us on the call.
05How it works
About 45 minutes of your time. Ten days later, you're live.
Two short calls and one form. Everything between them is on us.
Day 0Days 1–10Live
0120 min
Strategy call
We look at how you get work today — your site, your reviews, what happens when you miss a call — and show you the system running on live client accounts. If it isn’t a fit, we’ll say so.
We do
Audit your setup, live demo, straight answer on fit
You do
Show up with questions
027–10 days
We build your system
You fill out one onboarding form. We design and build the website, write the automated messages, connect your business line and set up reviews and campaigns.
We do
Design, build, automations, phone, SEO setup
You do
One form, plus logo and job photos if you have them
0325 min
Launch call
We walk you through the finished system: where messages arrive, how to send a review request, how to switch on a campaign. Mostly, it’s two buttons.
We do
Walkthrough, go-live, ongoing updates
You do
Keep your phone handy
06Proof
Don't take our word for it. Take theirs.
Proof slots — populate with real client reviews, ratings and results before launch.
Client video still or photo
"Featured client quote — one specific sentence about what changed after the system went live."
Client name · TradeCity
GoogleRating · count
FacebookRating · count
TrustpilotRating · count
Client review — short, specific, in their words.
Name · Trade
Client review — short, specific, in their words.
Name · Trade
Client review — short, specific, in their words.
Name · Trade
07Why Prospect Labs
You've probably tried one of these already.
What you get
A good-looking site, delivered and handed over.
What's missing
Nothing happens when you miss a call. Nobody asks your customers for reviews. Updates cost extra, so the site slowly goes stale while your competitors keep moving.
With Prospect Labs
The website is one part of a connected system that we maintain and improve every month.
One monthly price for the whole system. No contract and no lock-in — if it stops paying for itself, you leave. We'd rather earn next month than trap you in a year.
Functional website
Missed-call text-back
5-star review funnel
Automated lead follow-up
Referral & return campaigns
All-in-one inbox
Business phone
Local SEO & updates
$297per month · cancel any month
Do the maths on one job.
Jobs / month to break even
1
Share of one job
25%
Simple arithmetic on your number, not a promise of results.
Maybe not the design — but almost certainly the system behind it. On the call we’ll look at your current site and tell you honestly whether it’s worth keeping. The real question isn’t how it looks. It’s what happens after someone lands on it.
Good — that means you do good work. But referrals still look you up before they call. A working site, strong reviews and a fast reply are what turn that referral into a booked job, and referral campaigns make them happen more often.
Most contractors we talk to have. That’s why there’s no contract: you pay month to month, and you can leave any month it isn’t pulling its weight. We’d rather earn next month than lock you into a year.
It depends on your market, how long you’ve been in business, the quality of your work, what else you’re doing to advertise — and whether you use the system. It’s a foundation that makes every other channel work harder, not a miracle. If you’re looking for someone to fix everything while you do nothing, we’re not the right fit.
No. Messages arrive on your phone. Review requests go out in one click. Campaigns switch on with one button. We walk you through all of it on a 25-minute launch call.
Every site is built with SEO best practices: keyword research, meta and header structure, alt text, SSL, a fast load and ongoing updates. Where you rank still depends on local competition, how long the site has been live and your Google reviews — which the review funnel helps with. SEO takes time; we’ll tell you how much.
Because we plan to keep you for ten years, not ten weeks. A fair monthly price and good service means you never have a reason to leave — that’s the whole business model.
You can cancel any month. The features we set up for you — including the website and automations — are switched off when you leave.
Your next job isalready searching for you.
On the call · 01
We review your current site, reviews and how calls are handled today.
On the call · 02
You see the full system running on live client accounts.
On the call · 03
We tell you straight whether it fits. No pressure, no contract.
